Mark White lives in Hawaii on the island of Kauai and makes fishing lures that can be used all over the world.
The lures are for deep sea, near shore and fresh water. He designs and manufactures a variety of shapes and sizes of trolling heads and surface plugs. Each lure is made with great care and attention to detail—from the mixing of materials for the ceramic body and glazes to the several firings necessary to complete each piece. He and his wife, Nancy, have also been operating a pottery studio for over 30 years.
“The lure is a small sculpture that I can add color to and the ideas I get from making them are endless,” White said. “They are small art work, and the format provides infinite possibilities.”
It all started about 18 years ago when White’s then four-year-old son wanted to start fishing. They got bamboo poles and headed to their local streams and reservoirs with earth worms for bait. They had a lot of fun until they started hooking up Peacock Bass using baby Tilapias for bait.
On one occasion, while battling a large Peacock Bass, his son was nearly pulled in. Fortunately for him White didn’t know much about knots at the time. He discovered you really need a spinning gear to effectively fight those kinds of fish. Their passion for fishing grew, and they started reading everything they could about fishing.
As White honed his skills, he started salt water fishing for Trevally under and over 10 pounds and Ulua, and other near shore species. He became very interested in top water plugs and started making some out of his porcelain clay body for fun. He said he quickly realized some of the benefits of using a ceramic material over plastic or wood. The ceramic lures produced increased casting distance, because of the weight to mass ratio which gave him more territory to attract the attention of predatory species. He got friends to work as early test team members. Over the past six years he has been testing different formulas to improve the fracture toughness rating of the ceramic body. The lures can handle the stress of both fish and fisherman, he said. These lures are nearly indestructible and come with a life-time warranty.
“Because we are potters by trade, for over 30 years, we really enjoy making objects that are useful – a fishing lure that can put food on someone’s table as well as produce the excitement of hooking up a great fish – this is a huge use. The things we make have to look nice, but if they are not functional, we aren’t interested in making them,” said White.
More information is at www.markwhitelures.com or e-mail Mark at firstname.lastname@example.org.