Notaviva Vineyards, a Loudoun County farm winery, announces the expansion of its retail operation with the opening of the Concertino Wine Tasting and Listening Room in Berryville, Virginia. Visible from heavily traveled Route 7 on the western edge of town, across from the Clarke County fairgrounds, Concertino will be easily accessible by east-?west commuters as well as tourists.
“This is a wonderful opportunity for Notaviva Vineyards,” says Stephen Mackey, co-?founder and wine composer. “Expanding westward brings us closer to the relatively untapped wine markets of neighboring Clarke County, Winchester and the Interstate 81 corridor. With our globally unique brand identity of pairing wine and music, we also intend to nurture the vast array of musical talent from Washington, D.C. to the Shenandoah Valley.”
Concertino will offer tastings of Notaviva wines as well as flights of Virginia wines. “Visitors to Concertino will have the opportunity to enjoy a Notaviva tasting, or they may choose from our monthly selection of wine flights. For example, a viognier flight might include the Notaviva ‘Vincerò’ as well as others from Loudoun and Clarke counties. A cabernet franc flight might pair the Notaviva ‘Cantabile’ with one from the Monticello AVA and another from the Shenandoah Valley AVA. By demonstrating the superb quality of Virginia wines as well as illustrating the differences in regional terroir, we believe we can both educate our customers as well as foster camaraderie within our industry.”
Concertino will also provide regional musicians a new venue to bring their music to a wider audience. “In addition to expanding our winery presence, we are also expanding our creative agency, Mesh Multimedia. The space above Concertino will house a video and recording studio, editing suite, and board room. As Notaviva continues to develop new media initiatives, Concertino will become a key aspect of those capabilities.”
Co-?founder and COO Shannon Mackey adds, “Clarke County has welcomed us with open arms. Clarke Economic Developer, Jesse Russell, was a pleasure to work with, and several local businesses have kindly reached out with words of welcome. I am confident we can bring the relationships we have forged in Loudoun together with those awaiting us in Clarke and Frederick counties, for the mutual benefit of all.”
Launched in 2008, Notaviva Vineyards’ unique brand identity of pairing wine and music has garnered international attention. With an intense focus on the customer experience based on gracious hospitality and superb wines, Notaviva has grown from producing 500 cases of its 2007 vintage to over 3,000 cases this coming harvest. Stephen currently sits on the boards of the Loudoun Chamber of Commerce and the Virginia Wine Council, and is also a member of the Loudoun Economic Development Commission and the Rural Economic Development Council. In addition, he is the president of the Loudoun Wineries Association.
Concertino is currently scheduled for an August 11 grand opening in preparation for the Clarke County fair, which runs from August 12 through the 18. Concertino will be located at 1025 West Main Street, Berryville, VA 26611. More information can be found at www.ConcertinoWineBar.com.